Public Relations Essay Example | Topics and Well Written Essays - 3250 words

Public Relations - rise ExampleThe primary reasons behind their failure to in force(p)ly, efficiently and consistently practice the PR have been yet attributed with the lack of proper elections and ineffective time management as well as faulty resource allocation (Gale, 2007). Contextually, involving in community development activities is often considered as a vital strategy for promoting relationships as well as developing long-term prosperous ownership of initiatives with variety of important unexclusives emphasizing on the sustainability needs of the organization through stakeholder engagement. In order to attain successful outcomes from the campaigns that are designed to lift healthy relationship with large group of population and encouraging behavioral change takeing with certain detail issues identified by NPOs, it is crucial that proper strategies and planning is devised prior to the commencement of the campaign. It is equally necessary that effective monitoring and ev aluation is developed for ensuring the quality and effectiveness of the undertaken PR campaigns (Gale, 2007). Based on these considerations, the purpose of this account is to analyze and evaluate the effectiveness of PR initiatives engaging United Nations International Childrens Emergency Fund (UNICEF) and its public in relation to certain health related issues including cancer awareness, drug abuse prevention, smoking cessations and squirt welfare among others. Identification of Key Publics The primary reason behind determining the target group is to secern the groups and audiences who need to change their perceptions, behavioral traits and attitudes (European Centre for Disease Prevention and Control, 2010). The proper identification of audiences and their efficient variance can facilitate in determining the course of communication in the most progressive way. Contextually, UNICEF attempts to give notice (of) with a wide range of the public maintaining a mutually beneficial r elationship. Each of these public groups is throw out identified to have unique sets of issues concerning with various health factors (United Nations Childrens Fund, 2005). Correspondingly, the communication campaign initiated with due concern towards health issues, UNICEF targeted the group of public including men and women living in the most deprived areas specially those work in unsafe environmental conditions. For similar kind of PR campaigns, the school and college going young and freehanded people, who tend to easily get habituated to smoking and are vulnerable to drug abuse, can also be treated as the target audiences. Similarly, parents and teenagers were also targeted for the campaigns in order promote child welfare by UNICEF in its PR campaigns concerning the progress needs for women and children. With reference to the organizational vision and PR initiatives, the communication programs conducted by UNICEF can be divided into three fundamental groups of audiences in ge neral, including men and women working in hazardous working environment, school and college going children and adult prone to unsocial lifestyles, and the parents who are primarily engaged in the working followed by teenagers (NGLS, 2009 United Nations Childrens Fund, 2005). Effectiveness of Communication between UNICEF and Its Intended People The fringe benefit for effective communication requires timely preparation, effective use of languages, proper understanding of culture where the campaign go away be held and