Adoption of New Media in 1990s

Adoption of New Media in mid-ninetiesInterviews with chosen hop on groups about their media experience during the period of adoption of reinvigorated media in mid-ninetiesReferring to the origins of the radical changes in the development of the media and the social and political life of the verdant as a whole, related to the transition of the reform of the Soviet system, it should be noted that the transition of Russian journalism was met with sincere belowstanding and sympathy. original pile could not help but sympathize with the atmosphere of unaffectionate thought, pluralism of opinions, rarely available in obtaining political training each that accompany the commencement steps of restructuring.It is a system of political and ideological declare by the state, a crisis of supreme situation and crisis bottom came to the fore and placed all the decisive change of life media. No major shifts in the economy and, above all, political reform, the growth of political freedo m in ships company affects the proterozoic long time of establishment and development of a new printing system. It must be noted that the iron itself has a backbreaking impact on the overall brass policy.In the period from 1985 to 1990 journalism with almost no legislative base tried to implement the training revolution.Changes in the relations between the state and the media in this situation were inevitable. On the one hand, the media have become much less small-armageable. At the equal time long in front supercilious 1991 Soviet periodicals were divided into two all-important(prenominal) groups, depending on the ordinaryations related to the Communist Party as the spark advance force of the state. Being Support to the party and the government, communist air pressure was provided (The Truth, Glasnost and the topical anesthetic party newspaper). Democratic press (Arguments and Facts, News, Spark, Komsomolskaya Pravda), on the contrary , formally criticized the pol itics. province influence in the media remained significant. Back in June 1990, it was decided to establish All-Russia express Television and Radio Broadcasting phoner. In May 1991, Russian television system aired.After the victory of Yeltsin in the elections this course was pronounced with even to a greater extent importance. Ultimately, it led to the creation of a fundamentally new system of media. rootage of all, the Russian government has aspiren positive steps to establish tell over the most influential electronic media. In particular, it is already revered 21, 1991 Russian President Boris Yeltsin issued a decree On mass media in the Russian Federation. In accordance with the Decree of the All-Union Television and Radio Company (Radio and Television of the USSR) was transferred to the jurisdiction of the Government of Russia.Following this, began the process of transferring to the Russian regime in the submission of information agencies. In September 1991, on the funda ment of the information agency News (IAN) and the Russian Information Agency (RIA) was created by Russian Information Agency News. Presidential Decree of 22 August 1991 RIA News was transferred to the Ministry of Press and Information. In 1993, RIA News has become public information and analytical agency. TASS (Telegraph Agency of the Soviet Union) became the Information Telegraph Agency of Russia (ITAR-TASS) in January 1992, after the collapse of the USSR .To a large extent the attention of society and journalists themselves at this time was focused on general political issues, to the foeman of different political forces. Given the fact that in the period under review, the media played a crucial role in politics, providing a capacious impact on the public consciousness, it must be emphasized that for its part, the authorities have deepened the schism media on political grounds.The political face of the press is determined depending on the ratio of the government and President Yel tsin. In 19921993 old age the Russian leadership was divided into two opposing center of power executive and legislative, soon on this topic has been allocated four groups press. The first government media (Russian news), the second gear press organs of the Supreme Council (Russian newspaper), the third democratic press (most independent from government agencies editions of the News), which are of varying severity, but supported the natural action government fourth patriotic press (Soviet Russia), sharply criticized the regime of the president and the government. Media in this situation are in the role of one of the main prizes.In the context of liberalization of public life in the 1990s is clear a trend of rapid growth in the bod of newspapers and magazines. According to the Ministry of Press and Information in 1991, when the Soviet Union collapsed in 3353 Russia came out of the magazine and newspaper 4863. In 1996, there were 27,000 registered. It is clear that the ena ctment of registered newspapers and magazines are not equal to the number actually coming editions. solely even accepting this amendment, it is safe to say that in five years the total number of periodicals rose, at least two or ternion times.However, circulation was falling. It should be noted that the basis of a collapse of circulation, were some(prenominal) reasons. The first of them long economic crisis, lower the material standard of many millions of Russians and the associated pooh-pooh in fact reader demand for print periodicals. In addition, the crisis has change state the financial and economic situation of newspapers and magazines. Sharply risen in hurt Printing, Paper has risen, the cost of postal services for delivery of publications to readers has grown several times.Despite the significant drop in circulation, newspapers and magazines continue to play an important role in the lives of Russians. Periodicals read nearly 99% of the population.The emergence of a la rge number of new publications contributed to the emergence in the late XX century qualitatively different technologies for their manufacture and production. Globalization occurred satellite networks publicise information. New technology allowed the media are hundreds and thousands of kilometers from the epicenter of events connected to him, to be nowadays aware of them in the central and crucial details.During these years, there were created the relatively chintzy technical capabilities, which made process of making paper much sudden and cheaper. The computer technology developed quickly and at a spirited level imposed the newspapers and magazines. The offset printing improved with its ability to urinate multi-color and multi-edition. All this was not in the majority of Russian editions and printers even at the end of the 1980s.There are several examples of journalists from the different generations and their thoughts on trends in the development of modern journalism in gener al.Genrikh Borovik writer, playwright, journalist, a prominent public figure, political scientist, one of the most prominent figures of modern Russia.When he was asked about whether or not you think that the time of international journalism goes, he replied No. There are incompetent journalists, they were before, that just chasing sensation, lie or so sharply adhere to certain positions that do not cut any arguments that would be contrary to their position. It is harmful. But we have a stack of journalists who are well versed in the situation in the world.The second example, Alex Pimanov Russian journalist, producer, director, television presenter and politician.In an interview, he said that the occupation is that we, unfortunately, further and further away from nonrecreational journalism. Come to journalism immediate, sensational. genuinely quickly get into the trend, falling into some information flow, in some trendy, lets call it so. There is, unfortunately, a lot of people who are firing to make a career at all costs, and in our commonwealth too.They are hungry for fame and struggle, provoke, go on some things on the barrier of falling, especially without thinking about the consequences. For example, I always teach their journalists that before you say something, look before you leap and think about it. It is time. And second, never out with everything you know, until the very end. I do not believe that if someone somewhere once posted something revelatory, it immediately attacked. It does not happen. It is clear as well that this is some kind of a long story.And if you ask the young man that what is the media for him in general, the answer is clear Internet. Now all young people havent read any newspapers and the magazines are leafed of it well-favoured pictures. As Internet, even if you take more(prenominal) concrete, the social network has replaced all other media. We can get any information only by activating our Facebook or twitter page. So, at the beginning of the 1990s, that is still in the period of the Soviet Union, the new system starts to develop the Russian media. Signs it is clearly read in a variety of forms. With countless new media, tuner stations, TV channels of diverse content and sense entertainment, advertising and so on. Along with the print media developed broadcasting.New historical conditions of life of the Russian Federation has become an important factor in the formation of a new type of mass journalism. It was necessary to determine the place that was to take the press in a democratic society approves. The process, which began in the early 1990s, has led to some changes in the social structure of the press, television, radio and more meaningful understanding of needs of the audience, promote new forms and methods of media. Change and social, spiritual, and professional guidelines of journalism.